We have found 75,067 companies whose websites are built on Webflow as of 30 October 2026. Almost every one carries a tag in its page code naming Webflow, so this is one of the cleanest lists we have. The sites are made to start a conversation: where we can read the main button, 87% of the time it says some version of “contact us”, and only 3% say “buy”. Business software firms, clinics, consultancies and restaurants are all here. Household names mostly aren’t.
- Webflow says 300,000 organisations use it. We count 75,067 company websites built on it, roughly one in four of that figure, and 95% of them carry Webflow’s own generator tag.
- Webflow sites ask you to get in touch. “Contact us” is the main button on 87% of those we could read, against 46% of websites in general. “Buy” is the main button on 3%, against 39%.
- Only 1.4% of the companies with Webflow’s tag have a Tranco rank, so few are big consumer names. Near the top sit business software firms, AI start-ups and a striking number of advertising technology companies.
- Healthcare is the second biggest industry on the list after professional services: one in five of the companies we could classify, and 1.6 times its share of companies in general.
- Germany is the second country on the list, ahead of the UK, and Webflow sites are at least 11 times as likely as the average website to run Weglot’s translation tool.
How many companies use Webflow?
We have found Webflow on 75,067 company websites. Webflow’s own about page puts the number of organisations using it at 300,000, so we see roughly one in four. I don’t read that as a problem with either number. My guess at the gap: an organisation can have an account without a published site of its own, or keep its site only on a webflow.io address, and we only count company domains we have crawled. If you need every Webflow account, only Webflow has that list.
| Evidence | Companies | Used in our figures? | What it means |
|---|---|---|---|
| Webflow’s generator tag | 72,999 | Yes | A tag in the page’s code that names Webflow as the tool that built it |
| Webflow’s DNS verification record | 2 | Yes | A webflow-site-verification TXT record on the domain |
| Other Webflow page code only | 3,610 | No | Webflow’s markup or scripts on a page with no generator tag |
| An older code signature | 12 | No | A signature match last seen in April 2026 |
This is the simplest evidence table of any list I’ve written up. On our Stripe list, for example, a quarter of the companies only show up through a DNS record. Webflow has a DNS record too, used to verify a domain, but it turned up on just two sites. Nearly everything here comes from the page itself, from a line of code that says, in effect, “made with Webflow”.
The last two rows are the ones I don’t lean on. The page-code sites have Webflow’s markup or scripts but no generator tag, and that evidence proved too loose: 7.5% of them also carry another content system, usually WordPress, against 0.7% of the tagged sites, and 296 were last seen in April. Many are probably real Webflow sites, and they are still in the total, labelled “page code” in the list. But I’d rather not build conclusions on them, so they are left out of every figure on this page, the first rows and the new customers. The twelve old signatures are treated the same way: none has been seen since April.
One smaller caveat. About 230 entries in the total are Webflow staging addresses (something.webflow.io) or typeform.com subdomains that host forms, rather than company websites. They stay in the total until our next clean-up and never appear in the first rows. They are about 0.3% of the samples behind the figures below, too few to move them.
Webflow sites are built to start a conversation
We read the main call to action on each company’s homepage, the button the page most wants you to press. On Webflow sites it is overwhelmingly some form of “contact us” or “get in touch”, and almost never “buy”. This was the clearest pattern in the whole data set, and it tells you what most companies use Webflow for: a polished front door that sends visitors to a person.
| Webflow sites | All companies | Compared with all companies | |
|---|---|---|---|
| Main button is “contact us” | 87.3% | 45.6% | 1.9x |
| Main button is “book a demo” | 5.8% | 0.7% | 8x |
| Main button is “start a trial” | 3.9% | 14.7% | 70% less likely |
| Main button is “buy” | 2.9% | 39.0% | 90% less likely |
| Sells software by subscription | 20.6% | 8.3% | 2.5x |
| Runs an online shop | 9.9% | 30.4% | 70% less likely |
| Sells only to businesses | 31.5% | 15.7% | 2.0x |
| Sells through a sales team | 79.9% | 43.3% | 1.8x |
The “book a demo” row stands out. It is a rare main button in general, under 1% of websites, and eight times as common on Webflow. Put that next to the sales-team row (80% of the 2,088 companies whose sales approach we can read) and the one in five that sell software by subscription, of those whose business model we can read, and you have a big group of business software companies whose marketing team, I’d guess, owns the website. Online shops go the other way: under 10% of the Webflow companies we could classify run one, against 30% of companies overall. Webflow does sell an ecommerce plan, but the stores in our data mostly live elsewhere.
The pages on these sites tell the same story. Compared with the average website, a Webflow site is two and a half times as likely to have a blog, nearly four times as likely to list jobs, three and a half times as likely to publish prices and about ten times as likely to show case studies. My guess is that these are the pages a marketing team builds when it wants to be found and trusted before the first call.
| Page | Webflow sites | All companies |
|---|---|---|
| A blog | 32.3% | 13.1% |
| A careers page | 11.2% | 2.9% |
| A pricing page | 7.7% | 2.2% |
| Case studies | 5.1% | 0.5% |
| A free trial offer | 2.6% | 8.6% |
Why so few famous names are on the Webflow list
I expected a design-led website builder to show up on plenty of big brands. It doesn’t, at least not on their main domains. Of the 72,999 companies with the generator tag, 994 (1.4%) are among the million most visited websites on Tranco’s ranking, 153 are in the top 100,000 and just 11 in the top 10,000. Two of those 11 are Webflow’s own sites. For scale, 5.6% of the companies on our Stripe list with direct evidence have a rank, four times the Webflow rate.
The names near the top are telling. Typeform, GCash, Acast, Appcues, Harness, Jasper and Toggl are all companies where the latest crawl found Webflow’s tag on their site. Then there is a run of advertising technology firms: Seedtag, BidMachine, DeepIntent, Publica, Brightline, PulsePoint. My guess is that their domains rank high because adverts on other websites call their servers all day, not because people visit them. Either way, they are business-to-business companies with a marketing site to keep fresh, which fits everything else on this page.
Why so few household names? I think big companies more often use Webflow for a second site, a product launch, a careers page or a campaign, on a subdomain or separate address, while the main domain runs on something built in-house. If that is right, those second sites would be on our list under their own addresses, without the parent brand’s traffic rank. That is a guess I can’t test from outside.
One more thing about rank. The page-code sites left out of these figures include 60 more names in the top 100,000, more than their share. Most of the ranked ones were last seen in April, so I wouldn’t read anything into them, and the first rows of the list use only sites where the generator tag was seen in the last 90 days.
Which industries use Webflow the most?
Professional services firms are the largest group, as they are on our HubSpot list. The surprise is second place. One in five of the Webflow companies we could classify work in healthcare, 1.6 times the share among companies in general. In a smaller sample of 1,170 companies with a finer label, the most common healthcare ones were dental practices and other clinics. I suspect many are local practices that paid a studio or freelancer for a good-looking site. Hospitality is third, and in that smaller sample restaurants are its most common label.
| Industry | Webflow customers | All companies | Compared with all companies |
|---|---|---|---|
| Professional services | 23.9% | 18.8% | 1.3x |
| Healthcare and life sciences | 20.3% | 12.8% | 1.6x |
| Hospitality and travel | 14.8% | 12.4% | 1.2x |
| Marketing and sales tech | 6.6% | 4.1% | 1.6x |
| Financial services and fintech | 6.4% | 4.4% | 1.4x |
| Ecommerce and retail | 6.2% | 19.9% | 70% less likely |
| Software and SaaS | 4.5% | 2.8% | 1.6x |
| Education | 4.2% | 5.5% | 20% less likely |
| Operations and logistics | 3.6% | 2.1% | 1.7x |
| Media and content | 3.2% | 12.0% | 70% less likely |
| Data and AI | 2.2% | 1.7% | 1.3x |
| HR and people tech | 1.2% | 0.4% | 3x |
| Cybersecurity | 0.9% | 0.5% | 1.7x |
Two industries are strikingly rare. Ecommerce and media companies are both about 70% less likely than average to run their site on Webflow. For shops that matches the buttons above. For publishers, my guess is that a newsroom with thousands of articles a month tends to need a content system built for that volume.
At the other end, HR software companies are three times as likely as average to use Webflow, and marketing tech, operations software, cybersecurity and SaaS firms all sit around 1.6 to 1.7 times. A word of caution on the healthcare figure: we classify only one in seven companies on the list by industry, and I suspect local practices are easier to classify than software firms with abstract homepages. The ratio compares like with like, since the same process classifies every company, but the shares are of the companies we could read.
What else do Webflow customers use?
The most useful pattern here is HubSpot. Webflow sites are about five times as likely as the average website to run HubSpot’s code or records, 6.4% of them against 1.3%. That fits the “contact us” finding: a Webflow site collects the enquiry, and a CRM like HubSpot is where it goes next. Calendly, for booking that first call, is about five times as common too.
| Software | Share of Webflow customers | Compared with other companies |
|---|---|---|
G  | 37.4% | 1.8x |
G  | 31.2% | 2.1x |
M  | 28.5% | 1.7x |
F  | 9.2% | 1.7x |
H  | 6.4% | 5x |
E  | 3.8% | about 8x |
M  | 1.9% | 2.2x |
A  | 1.8% | about 4x |
C  | 1.7% | about 4x |
W  | 1.7% | about 11x |
S  | 1.5% | 2.3x |
L  | 1.4% | about 3x |
Z  | 1.0% | 1.7x |
C  | 0.8% | about 5x |
K  | 0.6% | 50% less likely |
S  | 0.2% | 90% less likely |
Two smaller tools say a lot about who builds these sites. Weglot, which translates a website into other languages, is at least 11 times as common on Webflow sites as on the average website, which fits a list where Germany, France, the Netherlands and Switzerland are all near the top. Elfsight, which adds ready-made widgets such as review feeds and opening hours, is at least 8 times as common. My guess is that it fits the clinics and restaurants: small businesses whose site was built once by someone else and gets topped up with widgets rather than code.
What Webflow sites don’t run
Webflow is the whole website, so it rarely sits next to another site builder. A third of websites in general run WordPress; among Webflow sites it is 0.3%. I’d guess those few are a WordPress blog on part of the domain or a site partway through a rebuild. Wix shows up on 0.2% of Webflow sites against 8% of websites overall, and we found no Squarespace at all in a sample of over 9,000. Shopify is 90% less likely than average. If you want online stores, start with our list of companies using Shopify instead.
Where are Webflow customers based?
We know the country for about one in eight Webflow customers, so this is a rough shape rather than a count. The US is two in five of those we know. The interesting line is the second one: Germany, at nearly 12%, ahead of the UK at 7%. On our HubSpot and Stripe lists Germany comes fourth and the UK second. Switzerland, the Netherlands, Belgium and the Nordic countries also show up more than I expected.
| Country | Share of companies with a known country |
|---|---|
| United States | 41.8% |
| Germany | 11.6% |
| United Kingdom | 7.3% |
| France | 5.5% |
| Canada | 5.4% |
| Australia | 4.0% |
| Netherlands | 3.0% |
| Switzerland | 2.5% |
| Belgium | 1.6% |
| Sweden | 1.3% |
I can’t say for certain why. My guess is that Webflow’s strength with design studios matters here: in German-speaking and Nordic markets a lot of company websites are made by small agencies, and when an agency standardises on a tool, all of its clients’ sites come with it.
How does Webflow compare with other website builders?
Among the hosted website builders below, Webflow ranks #6 by the number of company websites we found. Wix and Squarespace are many times bigger by count, which is no surprise: they are built for anyone to make a site in an afternoon, and they are on a huge number of small business and personal sites.
Count isn’t the point of Webflow, though. Set its customers against companies in general and you get a different kind of company: more business-to-business, more software, more case studies and careers pages. Framer, the closest newer rival for design-led teams, is the one to watch on this chart over the coming months.
How many companies start using Webflow each week?
Very few that we can see, so far. Since 6 October 2026 our re-checks have found 0 new Webflow customers. A company counts when Webflow appears on a domain where an earlier check had not found it. Some of these are sites we could only read properly for the first time, rather than sites that had just been rebuilt. We start counting on 6 October because a full re-scan at the end of September made thousands of products look new on one day.
A website builder is a special case for this count. When a company starts using Webflow it is usually a full rebuild, done every few years, and many new Webflow sites belong to companies we had not crawled before, which join the list already on Webflow and don’t count as new. So the number of new customers we catch is small next to Webflow’s scale, and I’d read it as a list of companies that have just relaunched their site, not as a measure of Webflow’s growth.
Who is a Webflow customer list for?
- Webflow agencies and freelancers. Companies already on Webflow need redesigns, new pages and someone to maintain them, and you can filter by country and industry to match your niche.
- Tools that plug into Webflow sites. Translation, forms, widgets, scheduling, cookie consent and analytics vendors, who can aim at sites they already know how to install on.
- CRM and lead-handling software. These sites exist to collect enquiries, and most of the companies behind them sell through a sales team.
- Anyone selling to marketing teams. My guess is that a Webflow site usually means the marketing team, not engineering, runs the website.
The full list on Pro lets you filter by industry, country and business model, and sends a weekly email of the new ones. Pro includes 100,000 records to download a month and Business 1,000,000. Start with a 7-day trial, no card, with 1,000 downloads included.
If you work in Claude Code, add our MCP server with this command:
claude mcp add --transport http agentdata https://mcp.useagentdata.com/mcpYou’ll be asked to sign in to your AgentData account. After that, try asking for German healthcare companies whose sites run on Webflow.
How we built this list
Our crawler, AgentDataBot, visits each company’s homepage and a handful of other public pages, and looks up the domain’s public DNS. The figures on this page rest on two kinds of evidence:
- A generator tag,
<meta name="generator" content="Webflow">, in the page - A
webflow-site-verificationTXT record on the domain (two companies)
We also see Webflow’s markup or scripts on about 3,600 sites with no generator tag, and an old code signature on 12 more. Both are still in the total, but left out of every figure on this page, the first rows and the new customers: too many of the first turned out to run WordPress as well, and the second hasn’t been seen since April.
The evidence table and the best-known companies use the whole list as it stood on 29 October 2026. Everything else comes from fixed slices of the list: each domain name is turned into a number, and a company is in the sample when that number falls in a chosen range, which spreads the sample evenly with no hand-picking. The industry, button and country figures use 3 in 8 companies, the other-software figures 3 in 16. “All companies” means a sample of every company profile we hold, or 3,003 companies drawn from across our database. The total at the top, the new customers and the website-builder chart are live.
Many of the first-seen dates in the list come from a full re-crawl in October 2026, so read them as “on our list since”, not as the day a company started using Webflow. Two outside sources feed this page: Webflow’s own count of 300,000 organisations, from its about page, and Tranco’s ranking of the most visited websites. Every other figure comes from our crawl.