We count 13,833 companies using Intercom as of 30 October 2026, and nearly every one shows it the same way: Intercom’s chat widget loading on its website. Strip out the parked domains (about one in six rows) and what is left is mostly software companies. Two thirds of those whose business model we can read sell software by subscription, and of those whose main button we can read, one in six makes it “book a demo”. There are well-known names among them, but they are names you know if you buy software: Semrush, Moodle, Kajabi, Apify. Not household brands.
- 66% of the Intercom customers we can classify sell software by subscription. Across our other written lists the figure is about 35%, and across all companies 8%.
- Our best-ranked Intercom customer is number 1,851 on Tranco’s list of busy websites. Among the larger chat widgets, though, Intercom’s customers are the best known: 1.85% sit in the top 100,000, more than twice Crisp’s share. Only Qualified, a much smaller tool, does better.
- Intercom leaves almost no trace in the DNS records we read, because its email setup uses records we don’t check. So this is a list of websites that load Intercom, and it misses companies that run it only inside their app.
- About 3,357 of the rows look like domain-for-sale pages that carry a domain marketplace’s chat. They stay in the total for now and are left out of everything else.
- One in seven runs HubSpot, about ten times the usual rate. Wix, Squarespace and Shopify are all rarer than average.
How many companies use Intercom?
Our count is 13,833 company websites. The company behind Intercom has been called Fin since 2026, and its about page says “30,000 + companies use our products”. The page doesn’t say how that is counted beyond “use our products”, so I wouldn’t set the two side by side as like for like: ours counts only websites where Intercom’s code can be seen. Intercom is still the name of its help desk and chat product, and it’s the code we look for.
| Evidence | Share of the count | What it means |
|---|---|---|
| Intercom’s chat widget on the website | 78.9% | The page loads Intercom’s Messenger script or sets up its Intercom object |
| A domain-for-sale page | 16.3% | A parked domain whose sales page carries a domain marketplace’s own chat |
| Preconnect hint | 4.5% | The page tells the browser to get ready to load Intercom |
| Email record and older signatures | 0.4% | An SPF entry for Intercom, or a page pattern we no longer see |
The second row is the one to know about. When I looked at the business models on the list, nearly one in five of the companies we could classify came out as a “marketplace”, against about 3% across all companies. Most turned out to be parked domains, with names like “Aroma.cc is for sale”. Domain marketplaces put a sales page on each domain they list, and those pages load the marketplace’s own Intercom chat so buyers can ask questions. A marketplace like that is a real Intercom customer. The domains it is selling are not, and by our count there are about 3,357 of them on the list.
We spotted them by the handful of scripts those sales pages share, by names that say the domain is for sale, and by profiles with no real business behind them. It is a rule of thumb rather than a perfect filter, so the number is approximate. They are still inside the total, because the code really is on those pages and our database doesn’t yet mark a domain as parked. Every figure further down leaves them out, and so do the first rows of the list.
There is a second, larger group that is already out of the count: 14,556 sites where Intercom appeared only inside a Google Tag Manager container. A quarter of a sample of them were shops on Salla, a Saudi shop builder, which points to one container shared across many shops rather than thousands of shops each choosing Intercom.
A customer list made of software companies
This is the clearest result in the data. Of the 4,825 Intercom customers whose business model we can read from their website, 66% sell software by subscription. Across all the companies we profile it is 8%. Service businesses, which are most companies, are 70% less likely than average to be here.
| Intercom customers | All companies | Compared with all companies | |
|---|---|---|---|
| Sells software by subscription (SaaS) | 65.8% | 8.3% | 8x |
| Sells a service (agency, firm, clinic, trade) | 15.6% | 58.2% | 70% less likely |
| Runs an online shop | 14.6% | 30.4% | 50% less likely |
| Sells to businesses only | 42.6% | 15.7% | 2.7x |
| Sells to consumers only | 23.2% | 48.4% | 50% less likely |
| Main button: “book a demo” | 17.2% | 0.7% | 25x |
| Sign up and start without a salesperson | 24.2% | 4.6% | 5x |
The buttons tell the same story from another angle. Of those whose main button we can read, one in six makes “book a demo” the main thing on its homepage, about 25 times the rate across all companies. Of those whose sales approach we can read, one in four lets you sign up and start without speaking to anyone. Both are habits of software companies, and both are moments where a chat window earns its place: a visitor about to book a call, or a new user stuck on day one.
Nothing else we have written up comes close. On our other lists about a third of the companies we can classify sell software:
| Customers of | Sell software by subscription |
|---|---|
| Companies using Intercom | 65.8% |
| Companies using HubSpot | 35.3% |
| Companies using Zendesk | 35.1% |
| Companies using Stripe | 33.2% |
| All companies we profile | 8.3% |
My reading is that this is partly who chooses Intercom and partly how we see it. A software company has a public website full of visitors weighing up a trial, which is exactly where we look. A shop running Intercom only on its checkout or account pages would be invisible to us, so the true mix probably holds a few more shops than we show.
Well known in software, rarely a household name
Look for the most visited websites on the list and you won’t find a single one in the top 1,000 of Tranco’s ranking. The best placed is number 1,851, and only 18 make the top 10,000. The names near the top are Semrush, Moodle, Acast, Ecwid, UptimeRobot, Kajabi and Apify: names well known to people who buy software, not consumer brands.
That made me wonder whether Intercom’s customers are simply less visited than other chat tools’. Compared on the same evidence, it’s mostly the reverse. Here is the share of each tool’s customers, found by code on their website, that sits among the 100,000 busiest sites:
| Found on the page | Companies | Share in Tranco’s top 100,000 | Number in the top 100,000 |
|---|---|---|---|
| Qualified | 1,859 | 8.98% | 167 |
| Intercom | 16,306 | 1.85% | 302 |
| Crisp | 16,326 | 0.80% | 130 |
| Gorgias | 13,593 | 0.58% | 79 |
| Zendesk, widget only | 15,746 | 0.53% | 84 |
Among the larger chat widgets, Intercom’s customers are the best known. Per company, they are more than twice as likely as Crisp’s to be among the busiest sites, and roughly three times as likely as Gorgias’s or as companies running Zendesk’s widget. Only Qualified, a much smaller tool with under 2,000 sites on our list, does better. So I don’t read the missing household names as a sign of a less-visited customer base. My guess is that they say more about where well-known brands put Intercom.
Why the biggest names are hard to see
My guess is that a well-known consumer brand with Intercom runs it inside its app or behind a login, for customers who already have an account, rather than on the marketing homepage we read. For many help desks we can still find those companies through their DNS, because the help desk asks them to add its servers to their email records. For Zendesk that route finds thousands of busy websites.
Intercom works differently. Its email authentication guide asks for two CNAME records, one for DKIM signing and one for a custom return path, plus a DMARC record, and says no SPF change is needed because “Intercom handles SPF for you”. Our DNS checks read SPF and verification records, not those CNAMEs, so Intercom almost never shows up there: only 38 companies on the list were found by an email record. We may add a check for those records. Until then, treat this as the website side of Intercom’s customer base.
Who the best-known customers are
Two groups stand out among the 160 best-ranked companies on the list. Thirteen of those sell software to online shops: Rebuy, Okendo, Tolstoy, Skio, Clerk.io, AliDropship and others. About eleven are web hosts or tools for them, such as InMotion Hosting, HostiFi and BigScoots. I suspect both have the same reason: lots of fairly technical customers asking how-to questions, often while logged in.
Which industries use Intercom the most?
Industry and business model are read separately from each website, which is why only 17% land in “software and SaaS” even though two thirds sell software. Software companies get filed by what their product is for, such as marketing tools or developer tools. Software, marketing tech and developer tools together make up about 43% of the Intercom customers we can place, against about 9% of companies overall.
| Industry | Intercom customers | All companies | Compared with all companies |
|---|---|---|---|
| Software and SaaS | 17.3% | 2.8% | 6x |
| Marketing and sales tech | 13.1% | 4.1% | 3x |
| Developer tools and infrastructure | 12.5% | 1.6% | 8x |
| Ecommerce and retail | 12.3% | 19.9% | 40% less likely |
| Professional services | 6.9% | 18.8% | 60% less likely |
| Financial services and fintech | 6.9% | 4.4% | 1.6x |
| Healthcare | 6.8% | 12.8% | 50% less likely |
| Education | 6.1% | 5.5% | about average |
| Hospitality and travel | 4.9% | 12.4% | 60% less likely |
| Operations and logistics | 4.3% | 2.1% | 2.0x |
| Media and content | 3.3% | 12.0% | 70% less likely |
| HR and people tech | 2.5% | 0.4% | 6x |
| Cybersecurity | 1.1% | 0.5% | 2.2x |
Developer tools stand out most, about eight times their usual share, followed by software and HR tech at six times. At the other end, media sites are 70% less likely than average and professional services and hospitality 60% less. Ecommerce is still the fourth-largest group. Among the best-known names it is mostly companies selling software to shops; I can’t say how far that holds for the rest.
What their websites show
| Signal | Intercom customers | All companies | Compared with all companies |
|---|---|---|---|
| Publishes case studies | 7.8% | 0.5% | about 15x |
| Has a pricing page | 15.8% | 2.2% | 7x |
| Has API documentation | 4.1% | 0.9% | 4x |
| Has a careers page | 10.1% | 2.9% | 3x |
| Has a blog | 29.5% | 13.1% | 2.3x |
| Offers a free trial | 12.8% | 8.6% | 1.5x |
One in six publishes a pricing page, seven times the usual rate, and case studies are many times more common than average. Those are the pages of a company selling to other businesses at a list price. API documentation, four times as common, is the developer-tools streak again.
What else do Intercom customers use?
The biggest jump is HubSpot, on one in seven Intercom customers and about ten times its usual rate. Stripe is about eleven times as common as usual, which fits companies billing subscriptions online, and WP Engine, a managed WordPress host, about eight times. Facebook’s ad pixel is on a quarter of them. My guess is that companies paying for visitors want someone, or something, to talk to them when they arrive.
| Software | Share of Intercom customers | Compared with other companies |
|---|---|---|
G  | 35.0% | 2.3x |
W  | 28.5% | about average |
F  | 24.1% | 4x |
M  | 22.3% | 1.3x |
H  | 13.8% | 10x |
W  | 9.0% | 8x |
S  | 6.7% | 11x |
M  | 4.5% | 5x |
A  | 4.3% | about 9x |
A  | 4.2% | 6x |
K  | 3.3% | 2.8x |
S  | 2.6% | 30% less likely |
W  | 2.5% | about 10x |
S  | 2.0% | 60% less likely |
S  | 1.8% | about 5x |
W  | 1.0% | 90% less likely |
The site builders tell you who is missing. Intercom customers are 90% less likely than other companies to run Wix and 60% less likely to run Squarespace. Shopify is 30% less likely, which fits what the best-known names showed: the shop-related companies near the top of the list build software for Shopify merchants rather than run stores. For the merchants themselves, see our list of companies using Shopify. For the CRM side, our list of companies using HubSpot filters the same way.
Webflow, at about ten times its usual rate, is the other builder that turns up. Plenty of software companies build their marketing site on it, and you can find them in our list of Webflow sites.
Do Intercom customers run another support tool?
A few do. In the sample, 2.9% also show Zendesk, 2.5% tawk.to and 2.5% Crisp, with some overlap between them. The Zendesk overlap is mostly not a second chat window: about six in seven of those sites show Zendesk in their email settings, which likely means support email is handled there while chat runs on Intercom. For tawk.to and Crisp, found in the page code, my guess is a second brand, a separate support site or an old snippet nobody removed. We keep one row per tool per domain, so the data can’t say which page each one sits on.
Where are Intercom customers based?
We know the country for about one in nine of the companies. Among those, the US is 46%, a larger share than on our Stripe (36%) or Zendesk (32%) lists. The UK is next at 11%, then Canada, Germany and Australia. Belgium and Luxembourg showing up in the top ten is a surprise I can’t explain yet; at 30 to 40 companies each, it may not hold up as we learn more countries.
| Country | Share of companies with a known country |
|---|---|
| United States | 45.6% |
| United Kingdom | 10.7% |
| Canada | 7.0% |
| Germany | 4.9% |
| Australia | 4.3% |
| France | 2.8% |
| Belgium | 2.2% |
| Sweden | 1.7% |
| Luxembourg | 1.7% |
| Netherlands | 1.5% |
Intercom next to other chat widgets
Of the chat widgets below, Intercom ranks #5 by company websites. Raw counts reward tools that turn up on a great many little-visited sites, so I’d set this chart beside the share in the top 100,000 above rather than read it alone.
A caution on the comparison. Intercom’s total already leaves out tag-manager-only hits, and so does LiveChat’s; most of the others don’t yet, which flatters them. Crisp’s count, for one, includes about 5,100 sites where we found it only indirectly. The chart is how often each widget can be seen on company websites, not a market share.
How many companies start using Intercom each week?
Since 6 October 2026 we have found 0 new Intercom customers. A company counts when Intercom appears on a domain where an earlier check had not found it; some are sites we could only read properly for the first time. A site we read for the very first time joins the total, not the new customers. We start counting on 6 October because a full re-scan at the end of September made old detections look new for a day.
Read the small number as a measure of our re-checks, not of Intercom’s sales. A third of the sites on the list hadn’t been re-crawled in the previous 30 days, a company that adds Intercom between our visits only appears when we next call, and one that launches with it arrives on the list already counted. Tag-manager-only finds are left out here too: when we checked on 29 October they were 20 of the 25 starts since 6 October, mostly shops and restaurants, and none of the starts we counted was a for-sale page.
Who might want this list?
- Builders of Intercom apps and add-ons: reporting, conversation review, translation, connectors to a CRM. Every company here has Intercom running on its public site, so the fit is already there.
- Tools for software companies’ growth teams. Demo scheduling, product tours, onboarding checklists and in-app surveys sit next to a chat window, and this list leans hard towards demo-led and self-serve SaaS.
- Makers of Shopify apps looking for partners. The best-known names include a run of software companies selling to shops, a narrow group that is otherwise hard to list.
- Specialists in support content and chat bots who write help-centre articles, train answer bots or staff chat for software companies.
Pro opens the full list, with filters for industry, country, business model and the kind of evidence we found, and a weekly email of new customers. It allows 100,000 records a month to download; Business allows 1,000,000. You can try either for 7 days with no card, with 1,000 downloads included.
From Claude Code, one command connects our MCP server:
claude mcp add --transport http agentdata https://mcp.useagentdata.com/mcpYou sign in to your AgentData account when it asks. A question it can answer straight away: which Intercom customers in Canada sell software by subscription.
How the list is put together
We read each company’s homepage, a few other public pages and its public DNS records. Intercom goes on a company’s record when we find:
- the
Intercomobject that Intercom’s Messenger sets up in the page, or its script fromwidget.intercom.io(labelled “page global” and “script” in the list) - a preconnect hint to Intercom’s servers, a weaker sign kept in the count but not used for new customers
- an SPF entry for
spf.intercom.io, which is rare - older page patterns from an earlier detection rule, and Intercom code reported by our page scanner (40 sites together, none seen in the last 90 days but one)
Hits found only inside a Google Tag Manager container are not counted at all. Each company has one Intercom row, holding the evidence from the latest crawl that found it. Many first-seen dates fall in October 2026 because of a full re-crawl, so they say more about our crawl than about when a company took Intercom on.
The evidence shares, the Tranco figures, the for-sale count and the company profiles cover the whole list as it stood on 29 October 2026. For the other-software table we took every fourth domain by a fixed scramble of its name, which gives the same quarter each time we rerun it. The “all companies” baselines come from our wider database, not from any customer list. The total, the new customers and the chat widget chart update live. Everything here is our own measurement, apart from Fin’s 30,000, which we quote from its about page.
