We have found 159,277 companies using Stripe as of 30 October 2026, and they split into two groups that barely look alike. Most load Stripe’s code on their website, and they are mainly shops, publishers, clinics and course sellers that take payments online. Nearly a quarter only show up through a record Stripe asks them to add to their domain, and half of those whose business we can classify sell software by subscription. That second group holds almost every famous name on the list.
- Stripe doesn’t publish how many businesses use it. Its letter for 2025 gives the money instead, $1.9 trillion. Our 159,277 is the companies where Stripe is visible from outside.
- 87% of the Stripe customers we found among the 100,000 most visited websites show up only through Stripe’s DNS record, not in their page code.
- Of the companies found by the record whose business model we can read, half sell software by subscription, against 18% of those with Stripe’s code on the page and 8% of companies overall.
- Stripe’s code rarely shows on Shopify, Wix or Squarespace sites, which take payment at the platform’s own checkout. It is on 98% of Podia sites we track, about half of Thinkific sites and almost a quarter of Ghost sites.
- About 6% of the total comes from one sales-page platform that puts Stripe’s code on every page it hosts, whether or not the site takes payments. Every figure on this page leaves those sites out.
How many companies use Stripe?
We have found Stripe on 159,277 company websites. Stripe itself doesn’t publish a count of businesses. Its annual letter for 2025 talks about money, not customers: businesses on Stripe generated $1.9 trillion that year. So there is no official number to hold ours against, and I’d read ours for what it is, the companies where Stripe can be seen from the outside.
| Evidence | Share of the list | What it means |
|---|---|---|
| Stripe's script on the website | 68.2% | The page loads Stripe.js, usually because the site takes payments online |
| Stripe verification record | 22.7% | A TXT record Stripe asks for to prove the company owns its domain |
| A shared sales-page template | 6.1% | Stripe's code comes with the platform the page is built on (left out of our figures) |
| Preconnect hint | 2.8% | The page tells the browser to get ready to load Stripe |
| Other evidence | 0.2% | A Stripe iframe or page object, or an SPF record for Stripe |
The third row needs explaining. About 9,900 of these sites are mostly sales pages for coaching programmes, courses and events that appear to be built on one platform, which loads Stripe’s and Recurly’s code on every page it hosts. Some of them will take payments through Stripe and some won’t, and from outside I can’t tell which. They are still in the total for now, because the code really is there, but every figure below leaves them out, and so do the first rows of the list and the count of new customers.
Two kinds of Stripe customer
How we find Stripe on a company turns out to say a lot about the company. When Stripe’s script is on the website, the business usually sells something on that site: an order, a ticket, a booking, a course. When the only trace we find is the verification record, the payment most likely happens somewhere we don’t look, such as inside an app or on an invoice, and the business looks completely different.
| Found by the DNS record | Found by page code | All companies | |
|---|---|---|---|
| Sells software by subscription (SaaS) | 50.3% | 18.3% | 8.3% |
| Runs an online shop | 14.6% | 38.1% | 30.4% |
| Sells only to businesses | 36.7% | 9.3% | 15.7% |
| Sells only to consumers | 27.7% | 48.3% | 48.4% |
| “Book a demo” is the main button | 12.4% | 0.7% | 0.7% |
| “Buy” is the main button | 32.2% | 48.1% | 39.0% |
| Sells through a sales team | 57.7% | 26.0% | 43.3% |
| Lets you sign up and start on your own | 20.1% | 11.7% | 4.6% |
Half of the record group sell software by subscription, six times the rate across all companies, and one in eight make “book a demo” their main button, which almost nobody else does. The code group sells to consumers about as often as companies in general, and nearly half of them put “buy” front and centre. If you sell to SaaS companies that bill through Stripe, the record group is your list. If you sell to merchants, it’s the other one.
Across both groups, Stripe customers are almost three times as likely as other companies to publish a pricing page (6.3% against 2.2%). That fits businesses that charge online at a set price.
Why most famous Stripe customers show up in DNS
This was the finding that surprised me most. Of the Stripe customers we found among the 100,000 most visited websites on Tranco’s ranking, 1,795 of 2,061, or 87%, show up only through the verification record. Among the top 10,000 it is 357 of 375.
| Found by | Companies | Ranked by Tranco | In the top 100,000 |
|---|---|---|---|
| Stripe verification record | 36,784 | 15.5% | 1,795 |
| Stripe’s script on the website | 110,812 | 2.4% | 263 |
I think it comes down to where a large company takes money. A business the size of Adobe, Dropbox or Zoom is unlikely to put a payment form on its homepage; you pay inside your account, or at a checkout on another address. We read homepages and a handful of public pages, not checkouts or logged-in apps, and big sites often limit what a crawler like ours can read at all. A record on the domain is visible either way.
What the record tells you is limited, and worth being straight about. Stripe asks a business to prove it owns its domain, for example before Stripe will send its invoices, receipts and failed-payment emails from the business’s own address instead of from stripe.com. So the record says the company set something up with Stripe on that domain. It says nothing about how much they process, and a record can stay in place after a company stops using that Stripe feature. Every company in the list carries the kind of evidence we found, so you can weigh it.
Which industries use Stripe the most?
By numbers, online shops are the biggest group, then publishers and media, then healthcare. None of them is more likely than the average company to use Stripe; there are simply a lot of them. The industries that stand out sell software. Cybersecurity, HR tech, software and developer tools companies are two and a half to three times as likely as companies in general to use Stripe, mostly through the DNS record.
| Industry | Stripe customers | By record | By page code | All companies | Compared with all companies |
|---|---|---|---|---|---|
| Ecommerce and retail | 18.1% | 13.1% | 22.0% | 19.9% | about average |
| Media and content | 13.7% | 7.0% | 18.9% | 12.0% | about average |
| Healthcare and life sciences | 11.3% | 8.8% | 13.3% | 12.8% | about average |
| Professional services | 11.0% | 12.3% | 10.0% | 18.8% | 40% less likely |
| Hospitality and travel | 9.6% | 7.0% | 11.6% | 12.4% | 20% less likely |
| Education | 8.2% | 6.2% | 9.7% | 5.5% | 1.5x |
| Software and SaaS | 7.0% | 11.8% | 3.4% | 2.8% | 2.5x |
| Marketing and sales tech | 5.6% | 8.1% | 3.7% | 4.1% | 1.4x |
| Developer tools and infrastructure | 4.0% | 6.8% | 1.9% | 1.6% | 2.5x |
| Financial services and fintech | 3.6% | 5.8% | 1.8% | 4.4% | 20% less likely |
| Data and AI | 2.9% | 5.0% | 1.3% | 1.7% | 1.7x |
| Cybersecurity | 1.7% | 3.0% | 0.8% | 0.5% | 3x |
| HR and people tech | 1.3% | 2.2% | 0.6% | 0.4% | 3x |
Professional services firms are the clearest gap, 40% less likely than average. My guess is that consultants and agencies mostly get paid by bank transfer against an invoice, and when they do take cards it goes through their accounting software rather than anything on their website.
What else do Stripe customers use?
The two groups run different software too. In the record group, 52% use Google Workspace and 36% Microsoft 365, 13% run HubSpot and 11% Atlassian’s tools: the stack of a software company. In the code group the usual companions are WordPress (34%), Facebook’s ad pixel (14%) and WooCommerce (10%).
| Software | Share of Stripe customers | Record group | Code group | Compared with other companies |
|---|---|---|---|---|
W  | 32.9% | 29.4% | 34.1% | about average |
G  | 29.9% | 52.4% | 22.4% | 2.0x |
M  | 20.7% | 36.1% | 15.6% | 1.2x |
F  | 13.5% | 12.4% | 13.8% | 2.4x |
W  | 8.7% | 6.0% | 9.6% | 2.0x |
H  | 4.7% | 13.3% | 1.8% | 3x |
M  | 3.7% | 6.7% | 2.7% | 4x |
A  | 3.3% | 9.5% | 1.2% | 5x |
A  | 3.0% | 11.0% | 0.3% | about 6x |
Z  | 2.0% | 6.1% | 0.6% | 3x |
P  | 1.3% | 0.4% | 1.7% | about 5x |
S  | 1.1% | 3.9% | 0.2% | about 2.9x |
W  | 1.1% | 3.1% | 0.5% | 90% less likely |
S  | 1.0% | 3.4% | 0.2% | 70% less likely |
S  | 0.7% | 2.4% | 0.1% | 90% less likely |
Where Stripe is hard to see
Stripe customers are 70% to 90% less likely than other companies to run Shopify, Wix or Squarespace, and the gap comes entirely from the code group: among companies found by the record, Shopify is about as common as anywhere else. I don’t think those merchants avoid Stripe. Those platforms take payment at their own checkout, so Stripe’s code rarely reaches the shop’s pages, even where the money goes through Stripe. If those merchants are who you want, start with our list of companies using Shopify.
Creator platforms go the other way. Of the sites we track on each platform, 98% of Podia sites load Stripe, about half of Thinkific sites do, and almost a quarter of Ghost sites.
Where are Stripe customers based?
We know the country for fewer than one in ten Stripe customers so far, so this is a rough shape rather than a census. The US is just over a third of those we know, the UK about one in seven, then Australia, Germany, Canada and France. The UK looks stronger among companies we found by code than among the record group.
| Country | Share of companies with a known country |
|---|---|
| United States | 36.0% |
| United Kingdom | 14.7% |
| Australia | 8.3% |
| Germany | 7.0% |
| Canada | 6.4% |
| France | 6.3% |
| Spain | 2.6% |
| Italy | 2.2% |
| Austria | 1.5% |
| Switzerland | 1.4% |
How does Stripe compare with other payment tools?
Among the payment tools we can see from outside, Stripe is on far more company websites than any other, about 69% of all our detections of the tools below.
Take this chart with care. We see a payment tool when its code is on the pages we read or its record is on the domain, and Stripe is unusually easy to see: its card forms load on the page itself, and its record sits in DNS. PayPal and the rest often appear only at a checkout we never visit, so they are undercounted here. I’d use it to compare how often each tool is visible, not as market share.
How many companies start using Stripe each week?
Fewer than you’d think, at least that we can see. Since 6 October 2026 our re-checks have found 0 new Stripe customers. A company counts when Stripe appears on a domain where an earlier check had not found it; a few of these will be sites we could only read properly for the first time. We start on 6 October because on 29 September a re-scan recorded 95,881 “new” tools across every product in one day, far more than any real day.
That is tiny next to Stripe’s scale, and I think I know why. Most businesses add Stripe when they launch, before we have ever seen their website, so they arrive on our list already using it and never count as new. What we catch are companies we already knew adding Stripe to their site, a smaller group. My guess is that many of them are launching a new product or a paid plan.
Who is a Stripe customer list for?
- Billing, tax and revenue tools that plug into Stripe. The record group is mostly software companies billing subscriptions, the people who buy dunning, revenue reporting and sales tax tools.
- Fraud, chargeback and checkout tools. The code group takes cards on its own pages, so it carries that risk directly.
- Developers and agencies who build on WooCommerce, Ghost or custom Stripe checkouts, looking for sites that already run them.
- Other payment providers, for businesses already set up to take money online.
On Pro the whole list opens up, with filters for industry, country, business model and how we found Stripe, so you can keep only the record group or only the code group, plus a weekly email of the new ones. You can download 100,000 companies a month on Pro and 1,000,000 on Business. The 7-day trial needs no card and includes 1,000 downloads.
To query the list from Claude Code, connect our MCP server with one command:
claude mcp add --transport http agentdata https://mcp.useagentdata.com/mcpClaude Code opens a page to sign in to your AgentData account. Then try asking it which SaaS companies use Stripe.
How we built this list
We read company homepages, a handful of their other public pages and their public DNS records. A company goes on this list when we find one of these, roughly from the strongest evidence to the weakest:
- Stripe.js, loaded from
js.stripe.com, on the page - A TXT record beginning
stripe-verification=on the company’s domain - Other Stripe code in the page, such as a Stripe iframe or the
Stripeobject - A preconnect hint to Stripe (about 3% of the list)
- Stripe’s code arriving with the sales-page platform a site is built on (about 9,900 sites). It is still in the total, but left out of every figure here, because it is there whether or not the site uses Stripe
The evidence breakdown and the best-known companies use the whole list as it stood on 29 October 2026. The other figures come from a 1-in-8 sample of the list, picked by a hash of each domain name so that no part of the alphabet or of the database is favoured. “All companies” means a sample of every company profile we hold, or 3,003 companies drawn from across our database. The total at the top, the new customers and the payment-tool chart are live.
The only number here that isn’t ours is Stripe’s $1.9 trillion, from its letter for 2025.
